Posts Tagged 'Social Media Marketing'

Wildfire receives $4.04M in Series A funding!!!

Hey everyone! We’re very excited to announce that we’ve received $4.04M in Series A funding from Summit Partners and a group of angel investors including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. For more information about the deal please read the press release below:

Wildfire Interactive Receives Growth Equity Investment from Summit Partners
Minority investment in industry-leading social media marketing company to fund continued growth
April 26, 2010
PALO ALTO, CA—Wildfire Interactive, Inc. (www.wildfireapp.com), a leading provider of social media marketing software, announced today that it has received a minority investment led by growth equity investor Summit Partners and joined by a group of angel investors including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk.The investment will be used to fund Wildfire’s organic growth initiatives and continued development of the company’s social media marketing platform.
Founded in 2008, Wildfire offers a dynamic, self-service marketing platform that enables organizations to engage users and build followings on social networks and company websites. The software allows corporations, small businesses, marketing agencies, bloggers and non-profits to create their own branded social media marketing campaigns—such as sweepstakes, user-generated contests, quizzes, coupons and incentive-based surveys—and publish them simultaneously on their website and various social networks. The company currently serves thousands of customers, including Pepsi, Facebook, Sony, AT&T, Unilever, Yahoo!, Electronic Arts, LiveNation, Edelman Digital, Victoria Secret and Subway, and has powered tens of thousands of social media marketing campaigns. Wildfire is growing rapidly, and after a small investment by the fbFund in 2009, achieved profitability early on in its life.
Victoria Ransom, Cofounder and CEO of Wildfire, said, “Wildfire is a privately financed company that reached profitability just a few months after inception, so the decision to raise outside capital was an important strategic move for us. Teaming up with Summit Partners will provide our company with additional support as we rapidly expand our product offering and enhance our already valuable service to customers.” Alain Chuard, Cofounder and Head of Product Management, added, “We’re very excited to add Summit Partners to our roster of world-class investors, which also includes the fbFund. Without Facebook, we would not be where we are today. With access to Summit’s strategic guidance, global network of contacts and long history of partnering with growing software companies, we look forward to taking our company to the next level.”
“At Summit Partners, we’ve been making growth equity investments in software companies for more than 25 years. We are seeing large-scale, increasing demand for social media marketing solutions, and Wildfire is ideally positioned to become a market leader,” said Harrison Miller, a Managing Director with Summit Partners who will join the Wildfire Board of Directors. “We have been extremely impressed by Wildfire’s track record, exceptional management team and list of marquee customers. We look forward to working with this terrific organization to achieve even greater success.”
About Wildfire Interactive, Inc.
Headquartered in Silicon Valley, Wildfire Interactive, Inc. (www.wildfireapp.com) is a technology company that’s dedicated to helping businesses of all sizes leverage the marketing power of social networks such as Facebook and Twitter. Wildfire’s patent-pending technology platform allows corporations, small businesses, agencies, bloggers and non-profits to easily create their own attractive, branded social media marketing campaigns—for example, sweepstakes, contests, coupons, giveaways, quizzes, and virtual gift campaigns—and publish them simultaneously on Facebook fan pages, on company websites (integrated with Facebook Connect) and on Twitter. Intuitive, streamlined and affordable, Wildfire’s platform is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or advertising agency. Wildfire is a two-time winner of the Facebook Fund and was runner-up in the TechCrunch Crunchies Awards in 2010.
About Summit Partners
Summit Partners (www.summitpartners.com) is a growth equity investor that provides private equity and venture capital to rapidly growing companies. Founded in 1984, Summit has raised more than $11 billion in capital and has provided growth equity, recapitalization and management buyout financing to more than 300 growing companies across a range of industries and geographies. Summit Partners seeks outstanding management teams that have built their companies to market leadership. Summit’s notable software and Internet investments include AvePoint, Hyperion Software, Jamba!, McAfee, Postini, RightNow Technologies, NetWitness, SafeBoot, Tiny Prints, and Vente-Privee.com.
In the United States of America, Summit Partners operates as an SEC-registered investment advisor. In the United Kingdom, this document is issued by Summit Partners Limited, a firm authorized and regulated by the Financial Services Authority. Summit Partners Limited is a limited company registered in England and Wales with company number 4141197, and its registered office is at 20–22 Bedford Row, London, WC1R 4JS, UK. This document is intended solely to provide information regarding Summit Partners’ potential financing capabilities for prospective portfolio companies.

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5 Coolest Uses of Wildfire Social Media Marketing Campaigns

You may think that all social media marketing promotions are the same– after all, how creative can you really get with a coupon, or a contest, or even a sweepstakes?

The answer is: extremely. At Wildfire, we’ve seen a great many promotions run by brands big and small, everything from chocolate cake by mail to hundreds of cute babies and cuter pets. But the following five campaigns, all run by large multinational brands and companies, have been especially innovative in their approach and the interesting use of social media marketing. While these promotions have all been run by some of our large brand clients as white label campaigns, stay tuned to the Wildfire blog in the coming weeks for our similar profiling of innovative promotions run by smaller businesses!

1. President Obama Uses Social Media Marketing to Promote Foreign Relations

The U.S. Embassy in Jakarta used Wildfire to run a promotion on their Facebook Fan Page to excite Indonesian fans about President Obama’s upcoming visit to the country. Users could pick their favorite cultural foods and clothing items to suggest the President sample and wear while he is visiting and then enter a sweepstakes to win tickets to attend one of the events. After running for just short of a month, the campaign generated 12,000 sweepstakes entries and over 43,000 interactions with the promotion in general, with people choosing their favorite item in some or all three of the cultural options, and the entering the sweeps.

This was a highly creative way for the U.S. State Department to generate interest among young Indonesians in the President’s visit and the best part is that they got the campaign up and running in just over a week and with a minimal budget.

2. Jamba Juice Creates Jamba Bucks, issuing users coupons worth $1 to $10,000

Jamba Juice launched a campaign called “Feel Good Bucks” that used Wildfire’s unique coupon code generation functionality in a very interesting way. They gave out ‘lucky’ coupons via our Facebook Connect Product and Facebook Fan Page Product that could be redeemed at Jamba Juice stores. When consumers redeemed the coupons they either received $1 off their purchase or they had the opportunity to win one many thousands of instant prizes, including cash prizes of $10,000! To make Jamba’s campaign even more fun and social, they combined it with Wildfire’s Virtual Gifting solution so users could send Jamba Bucks to their friends in the form of fun, Jamba-branded virtual gifts like smoothies, bucks, and cartoons. By combining the utility of a coupon with the anticipation of an instant win and the social channels of Facebook, Jamba was able to generate huge interest in their campaign, distributing tens of thousands of coupons and driving around 95,000 consumers to redeem coupons.

3. EA Games uses Wildfire to Power the “Perfect Kill”

EA Games is encouraging fans of the popular video game Dead Space to “Design a Kill” for the game’s sequel, Dead Space 2 . Entrants can submit their visions of a perfect kill sequence and the public can vote on their favorite entries. The winning entry will be built into the Dead Space 2 game and will feature the likeness of the winner. EA Games created the promotion using Wildfire’s essay, photo, and video contest solution. By allowing for a variety of submission formats (i.e. video, photo and/or text) EA catered to a wide variety of entrants – if creating and editing a video seemed too difficult to one, they had the option to instead submit an image or a written description of their kill. Some of the entries are not for the squeamish–EA really got into the hearts and heads of their fans, some of whom acted out entire kill sequences in front of a camera, and others who even created their own CGI movies!

Screenshot of Deadspace 2 promotion on Facebook

4. Gatorade Commemorates Michael Jordans Induction into the Hall of Fame with Vote for Favorite MJ Moments

Gatorade teamed up with Wildfire to commemorate Michael Jordan’s induction into the Basketball Hall Of Fame with a campaign on the Gatorade Fan Page which allowed users to vote for their favorite MJ moment from a collection submitted by some of the industry’s top sports writers. By combining a voting campaign with a sweepstakes, Gatorade was able to get the best of both world’s — a powerful way to spread the word about their brand throughout Facebook (voters broadcast their opinion about the best Michael Jordan ‘moment’ by publishing newsfeeds and sharing with their friends) and to generate leads (sweepstakes entrants provided valuable data and contact information to Gatorade). The campaign generated tens of thousands of votes and exposed hundreds of thousands of Facebook users to the Gatorade brand.

5. Right Guard and the Phoenix Suns Team Up for a Doubly Branded Sweepstakes Promotion

The Phoenix Suns took advantage of Wildfire’s Multiple Fan Feature to kill two birds with one stone –grow their fan base and that of their sponsor, Right Guard. The Suns on the Road Sweepstakes had a grand prize of winning a trip and tickets to see the Phoenix Suns play at Golden State, but instead of requiring entrants to become a fan of the Phoenix Suns page only, entrants were also required to become fans of Right Guard. Right Guard was able to benefit from the positive association with the Suns and the the Phoenix Suns were able to use Facebook to add value in a new way for their sponsor. To give the campaign an added level of interest, the Sun’s also provided a quiz for fans to find out which Phoenix Suns “Legend” player they’re most like, which encouraged the publication of newsfeeds and further spread the word about the Suns and Right Guard.

Phoenix Suns with Rightguard promotion

FEATURED CAMPAIGN: President Obama uses Wildfire, Promotes Foreign Relations!

Image of President Obama artistically rendered Here at Wildfire headquarters, we get to see a lot of campaigns that are pretty fun and compelling which we are excited to be a part of. This campaign falls into the fun and compelling category for sure, but it even goes a step further, by promoting foreign relations between the U.S. and Indonesia!

The U.S. Embassy in Jakarta is using Wildfire to run a promotion on their Facebook Fan Page to excite Indonesian fans about President Obama’s upcoming visit to the country. Users can pick their favorite cultural foods and clothing items to suggest the President sample and wear while he is visiting and then enter a sweepstakes to win tickets to attend one of the events. The campaign, pictured below, is in Indonesian, but all the cool pictures of traditional Indonesian food and colorful batik (the Indonesian word for the famous traditional fabric of their culture) makes us wish we were visiting Indonesia so that we could sample all of those goodies too!

Screenshot of front page of US Embassy at Jakarta Facebook Promotion

Now we’re even more optimistic: if Wildfire can be used to promote foreign relations, what can’t it be used for? The campaign was even featured on the Facebook Platform newsfeed! (We think it’s really because everyone is super curious about what a Durian fruit smells like.

What Time is it? Engaging with your User Base on a Timeline

Keeping users engaged on a rolling basis with timely material, however simple or just plain fun the timely acknowledgement is, is a way to keep their eyes on your brand’s radar. Providing outreach on a timeline, such as a holiday themed contest, or a rolling weekly “Fab Friday” vote for best dressed actor, is also a way to integrate an element of almost-real-time connectivity to your conversations with your fans.
For example, TV shows which reveal relative dates when the actors were taping (such as reality series’), whether they lag behind real life for 2 months or 2 days, nevertheless serve to connect us to the media in a way which we were not connected before. It literally exposes a dimension, time, to the viewer that allows him to incorporate the show into his realities, think about it in relation to the timeline of his life, and provides a sticky factor to his viewing that is different from the audaciousness of some hit game show or the latest love triangle (or quadrangle) on a daily soap opera. It’s a connector, when usually making a connection to your viewer is a tough science to understand.
Keeping in touch and in time with your fans, then, can be a similarly interactive experience. For example, on Valentine’s Day of this year, Facebook released a study on it’s daily blog that Facebook researchers had composed which analyzed how relationship status impacted user happiness. Read it here, it’s pretty interesting! While the results weren’t altogether unexpected (people in relationships seemed happier, at least insofar as they used more instances of “happy” words in their status updates) the resulting feedback has been generally positive, and plentiful. That particular blog post received 70 comments from Facebook users who read the blog directly at the site, and 124 “likes.” When the story was printed up on Mashable, the headline was retweeted over 1,000 times as of this blogpost, and shared through Facebook connect 700 times.
Think about the many ways at your disposal to run different sorts of promotional campaigns that are time relevant– a vote on who the top Olympians at Vancouver are? The upcoming arrival of Spring and the chance to win a “Spring Fling” package of goodies? Even Easter and the inevitable question of which holiday themed Peeps reign supreme?
You can direct all of these time-relevant promotions at your fan base with Wildfire– our quick and easy to manage promotion builder can be used to launch engaging promotional campaigns on Facebook or Twitter in all sorts of fun flavors, including sweepstakes, quizzes, contests, coupons and even virtual gifts!

HOT TIP: How to build an effective Social Media Marketing Campaign

img-facebookfansIn one of our last posts we gave you tips on how to create engaging, viral campaigns. But creating an engaging campaign is just one piece of the puzzle; equally important is coming up with campaigns that meet your business goals. There are many easy ways you can do this – if your goal is to drive sales, consider combining a coupon with your campaign (e.g. after entrants have entered your sweepstakes, quiz or contest use our coupon solution to provide them with a discount voucher). If your goal is to educate consumers about your products, weave this into your sweepstakes entry process (e.g. Zappos ran a shopping spree sweepstakes with us which required entrants to choose the clothing items they’d want to win from zappos.com and then input the clothing SKU numbers into the sweepstakes entry form). User generated contests are also powerful ways to educate consumers about your brand (e.g. Facebook ran a contest with us that required entrants to submit stories about how Facebook is doing good in their community) and so too are quizzes (e.g. check out the quiz currently being run by Snapple that helps entrants decide which of the Snapple flavors would be best for them). If your goal is to build your newsletter mailing list, Facebook fans or Twitter followers, sweepstakes and contests provide a powerful way to do this, but make sure that your promotion is tailored to attract those consumers who are most likely to consume your company’s products. For example, if you’re running a sweepstakes be sure to choose a prize that you think is especially appealing to your specific target demographic (i.e. don’t offer the chance to win a Mac Book Pro if you’re trying to promote luxury travel to an audience of retirees!)

The Selena Gomez campaign currently running via our platform is a great example of how to tie in the power of social media with specific business goals. Selena Gomez, a star on the Disney channel, is in the process of launching her music career. She decided to run a user-generated contest via Wildfire that asks entrants to submit a photo demonstrating what they are doing to promote Selena’s new album. Many thousands of entries have been submitted and these include user-generated videos, posters, side-walk chalkings, billboards, tshirts, events, websites and more promoting Selena’s album. What’s great about this contest is that it not only has powerful reach within the social networks (thanks to the newsfeeds and friend invites sent by entrants and voters, hundreds of thousands of people have been exposed to the contest) but also in the ‘real’ world (Selena’s album is being promoted via posters, events, chalkings and more).

Welcome to our blog!

Hey everyone! Welcome to the very first post of our newly created blog. In addition to keeping you up-to-date with new product developments and happenings at our company, we hope that this blog will serve as a useful resource for those of you who are trying to figure out how on earth your company can effectively reach the hundreds of millions of social network users (50% of whom* log into their accounts at least once per day!). The social network crowd is a fairly illusive one as they tend to not like being marketed to and they are (at least in my experience) pretty good at ignoring banner ads. We think we’ve developed a handy tool for reaching them (in a way that benefits both users and companies) so we look forward to sharing this with you along with our two cents on how best to market on social networks. We’ll also, no doubt, keep you posted on the joys and troughs of launching a new business (especially when your business partner is your fiance!). So far it’s been mostly joys (despite many sleepless nights and long working weekends) but, as with any startup, I’m sure there’ll also be many tough spots. Any way, thanks for reading and please do drop us a post if you have any comments or questions.

* according to Jupiter Research


About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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