Posts Tagged 'Facebook'

Wildfire receives $4.04M in Series A funding!!!

Hey everyone! We’re very excited to announce that we’ve received $4.04M in Series A funding from Summit Partners and a group of angel investors including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. For more information about the deal please read the press release below:

Wildfire Interactive Receives Growth Equity Investment from Summit Partners
Minority investment in industry-leading social media marketing company to fund continued growth
April 26, 2010
PALO ALTO, CA—Wildfire Interactive, Inc. (www.wildfireapp.com), a leading provider of social media marketing software, announced today that it has received a minority investment led by growth equity investor Summit Partners and joined by a group of angel investors including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk.The investment will be used to fund Wildfire’s organic growth initiatives and continued development of the company’s social media marketing platform.
Founded in 2008, Wildfire offers a dynamic, self-service marketing platform that enables organizations to engage users and build followings on social networks and company websites. The software allows corporations, small businesses, marketing agencies, bloggers and non-profits to create their own branded social media marketing campaigns—such as sweepstakes, user-generated contests, quizzes, coupons and incentive-based surveys—and publish them simultaneously on their website and various social networks. The company currently serves thousands of customers, including Pepsi, Facebook, Sony, AT&T, Unilever, Yahoo!, Electronic Arts, LiveNation, Edelman Digital, Victoria Secret and Subway, and has powered tens of thousands of social media marketing campaigns. Wildfire is growing rapidly, and after a small investment by the fbFund in 2009, achieved profitability early on in its life.
Victoria Ransom, Cofounder and CEO of Wildfire, said, “Wildfire is a privately financed company that reached profitability just a few months after inception, so the decision to raise outside capital was an important strategic move for us. Teaming up with Summit Partners will provide our company with additional support as we rapidly expand our product offering and enhance our already valuable service to customers.” Alain Chuard, Cofounder and Head of Product Management, added, “We’re very excited to add Summit Partners to our roster of world-class investors, which also includes the fbFund. Without Facebook, we would not be where we are today. With access to Summit’s strategic guidance, global network of contacts and long history of partnering with growing software companies, we look forward to taking our company to the next level.”
“At Summit Partners, we’ve been making growth equity investments in software companies for more than 25 years. We are seeing large-scale, increasing demand for social media marketing solutions, and Wildfire is ideally positioned to become a market leader,” said Harrison Miller, a Managing Director with Summit Partners who will join the Wildfire Board of Directors. “We have been extremely impressed by Wildfire’s track record, exceptional management team and list of marquee customers. We look forward to working with this terrific organization to achieve even greater success.”
About Wildfire Interactive, Inc.
Headquartered in Silicon Valley, Wildfire Interactive, Inc. (www.wildfireapp.com) is a technology company that’s dedicated to helping businesses of all sizes leverage the marketing power of social networks such as Facebook and Twitter. Wildfire’s patent-pending technology platform allows corporations, small businesses, agencies, bloggers and non-profits to easily create their own attractive, branded social media marketing campaigns—for example, sweepstakes, contests, coupons, giveaways, quizzes, and virtual gift campaigns—and publish them simultaneously on Facebook fan pages, on company websites (integrated with Facebook Connect) and on Twitter. Intuitive, streamlined and affordable, Wildfire’s platform is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or advertising agency. Wildfire is a two-time winner of the Facebook Fund and was runner-up in the TechCrunch Crunchies Awards in 2010.
About Summit Partners
Summit Partners (www.summitpartners.com) is a growth equity investor that provides private equity and venture capital to rapidly growing companies. Founded in 1984, Summit has raised more than $11 billion in capital and has provided growth equity, recapitalization and management buyout financing to more than 300 growing companies across a range of industries and geographies. Summit Partners seeks outstanding management teams that have built their companies to market leadership. Summit’s notable software and Internet investments include AvePoint, Hyperion Software, Jamba!, McAfee, Postini, RightNow Technologies, NetWitness, SafeBoot, Tiny Prints, and Vente-Privee.com.
In the United States of America, Summit Partners operates as an SEC-registered investment advisor. In the United Kingdom, this document is issued by Summit Partners Limited, a firm authorized and regulated by the Financial Services Authority. Summit Partners Limited is a limited company registered in England and Wales with company number 4141197, and its registered office is at 20–22 Bedford Row, London, WC1R 4JS, UK. This document is intended solely to provide information regarding Summit Partners’ potential financing capabilities for prospective portfolio companies.

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FEATURED CAMPAIGN: President Obama uses Wildfire, Promotes Foreign Relations!

Image of President Obama artistically rendered Here at Wildfire headquarters, we get to see a lot of campaigns that are pretty fun and compelling which we are excited to be a part of. This campaign falls into the fun and compelling category for sure, but it even goes a step further, by promoting foreign relations between the U.S. and Indonesia!

The U.S. Embassy in Jakarta is using Wildfire to run a promotion on their Facebook Fan Page to excite Indonesian fans about President Obama’s upcoming visit to the country. Users can pick their favorite cultural foods and clothing items to suggest the President sample and wear while he is visiting and then enter a sweepstakes to win tickets to attend one of the events. The campaign, pictured below, is in Indonesian, but all the cool pictures of traditional Indonesian food and colorful batik (the Indonesian word for the famous traditional fabric of their culture) makes us wish we were visiting Indonesia so that we could sample all of those goodies too!

Screenshot of front page of US Embassy at Jakarta Facebook Promotion

Now we’re even more optimistic: if Wildfire can be used to promote foreign relations, what can’t it be used for? The campaign was even featured on the Facebook Platform newsfeed! (We think it’s really because everyone is super curious about what a Durian fruit smells like.

What Time is it? Engaging with your User Base on a Timeline

Keeping users engaged on a rolling basis with timely material, however simple or just plain fun the timely acknowledgement is, is a way to keep their eyes on your brand’s radar. Providing outreach on a timeline, such as a holiday themed contest, or a rolling weekly “Fab Friday” vote for best dressed actor, is also a way to integrate an element of almost-real-time connectivity to your conversations with your fans.
For example, TV shows which reveal relative dates when the actors were taping (such as reality series’), whether they lag behind real life for 2 months or 2 days, nevertheless serve to connect us to the media in a way which we were not connected before. It literally exposes a dimension, time, to the viewer that allows him to incorporate the show into his realities, think about it in relation to the timeline of his life, and provides a sticky factor to his viewing that is different from the audaciousness of some hit game show or the latest love triangle (or quadrangle) on a daily soap opera. It’s a connector, when usually making a connection to your viewer is a tough science to understand.
Keeping in touch and in time with your fans, then, can be a similarly interactive experience. For example, on Valentine’s Day of this year, Facebook released a study on it’s daily blog that Facebook researchers had composed which analyzed how relationship status impacted user happiness. Read it here, it’s pretty interesting! While the results weren’t altogether unexpected (people in relationships seemed happier, at least insofar as they used more instances of “happy” words in their status updates) the resulting feedback has been generally positive, and plentiful. That particular blog post received 70 comments from Facebook users who read the blog directly at the site, and 124 “likes.” When the story was printed up on Mashable, the headline was retweeted over 1,000 times as of this blogpost, and shared through Facebook connect 700 times.
Think about the many ways at your disposal to run different sorts of promotional campaigns that are time relevant– a vote on who the top Olympians at Vancouver are? The upcoming arrival of Spring and the chance to win a “Spring Fling” package of goodies? Even Easter and the inevitable question of which holiday themed Peeps reign supreme?
You can direct all of these time-relevant promotions at your fan base with Wildfire– our quick and easy to manage promotion builder can be used to launch engaging promotional campaigns on Facebook or Twitter in all sorts of fun flavors, including sweepstakes, quizzes, contests, coupons and even virtual gifts!

HOT TIP: Building your Fan Base is More Important than Ever!

Wildfireapp Social Media Marketing TipThere has been a lot of big news from Facebook over the past few days and while the reaction from consumers and developers has been mixed, the news for Fan Page owners is exciting! To begin with, the action of ‘becoming a fan’ will now be dramatically more viral because every time someone becomes a fan of your brand a newsfeed will automatically be published (e.g. “Joe became a fan of XYZ Brand”). This means that for every person that fans your Page, potentially hundreds of their friends will be exposed to your brand and many of them may choose to become your fan also. For Fan page owners, this will result in even greater brand exposure and should make it easier to build your fan base. Of course, you still need to give Facebook users a reason to want to become a fan of your brand – that’s where Wildfire’s tools can be so powerful (FYI, last week we launched a campaign for a nationwide gifts company that generated 100K fans in just 4 days!).

Also positive are proposed changes to the friend invite (otherwise known as “Facebook Requests”) functionality of fan page applications. Currently, when users wish to invite their friends to engage with a Fan Page application they choose from an alphabetical list of all their friends. Given that the average Facebook user has 150 friends, this makes it very time consuming for users to carefully select relevant friends and many end up either not inviting their friends or randomly selecting friends (usually those with names beginning with ‘A’!). According to new changes proprosed by Facebook, the new friend selector will include better ways to categorize and sort friends so that users can more easily select those friends for whom a given invitation will be particularly relevant. We anticipate that this will result in a much higher response rate to friend invites.

Finally, Facebook also announced exciting plans with regard to Fan Page analytics. Details are limited at this stage, but according to Facebook they will soon be providing a richer analytics experience for Fan Page owners, which should make it easier for Page owners to evaluate the performance and value of their fan interactions.

NEW: ‘Share your Favorites’ Campaigns

img-favoritesFacebook users love sharing content that enables them to express more about their hobbies, interests, likes and dislikes and one of the most popular ways to do this is via ‘share your favorites’ campaigns (e.g. “share your social media favorites“, “pick your top 5 surf spots” or “pick your top 5 movies of all time”). We’ve just added ‘share your favorites’ to our suite of social media marketing tools so that companies & agencies can easily create their own ‘top favorites’ campaigns to engage their Facebook fans, their website visitors and to spread the word about their company within Facebook.

Wondering how this might fit with your particular company? If you’re a clothing company you could run a “pick your dream outfit” campaign where users pick from your inventory to build their ideal outfit. For travel companies, “pick your top 5 beach destinations”, “pick the top 5 countries on your travel to-do list” or “pick your favorite adventure activities” are just a few possible ideas. If you’re a restaurant, how about running a “my favorite entrees at [your restaurant]” or “my favorite wines” campaign? The possibilities are endless and to make a campaign even more enticing (and to provide a powerful way to build your fans & newsletter subscribers) try combining it with our sweepstakes format (e.g. “Pick your favorite outfit and then go into the draw to win it!”).

HOT TIP: How to build an effective Social Media Marketing Campaign

img-facebookfansIn one of our last posts we gave you tips on how to create engaging, viral campaigns. But creating an engaging campaign is just one piece of the puzzle; equally important is coming up with campaigns that meet your business goals. There are many easy ways you can do this – if your goal is to drive sales, consider combining a coupon with your campaign (e.g. after entrants have entered your sweepstakes, quiz or contest use our coupon solution to provide them with a discount voucher). If your goal is to educate consumers about your products, weave this into your sweepstakes entry process (e.g. Zappos ran a shopping spree sweepstakes with us which required entrants to choose the clothing items they’d want to win from zappos.com and then input the clothing SKU numbers into the sweepstakes entry form). User generated contests are also powerful ways to educate consumers about your brand (e.g. Facebook ran a contest with us that required entrants to submit stories about how Facebook is doing good in their community) and so too are quizzes (e.g. check out the quiz currently being run by Snapple that helps entrants decide which of the Snapple flavors would be best for them). If your goal is to build your newsletter mailing list, Facebook fans or Twitter followers, sweepstakes and contests provide a powerful way to do this, but make sure that your promotion is tailored to attract those consumers who are most likely to consume your company’s products. For example, if you’re running a sweepstakes be sure to choose a prize that you think is especially appealing to your specific target demographic (i.e. don’t offer the chance to win a Mac Book Pro if you’re trying to promote luxury travel to an audience of retirees!)

The Selena Gomez campaign currently running via our platform is a great example of how to tie in the power of social media with specific business goals. Selena Gomez, a star on the Disney channel, is in the process of launching her music career. She decided to run a user-generated contest via Wildfire that asks entrants to submit a photo demonstrating what they are doing to promote Selena’s new album. Many thousands of entries have been submitted and these include user-generated videos, posters, side-walk chalkings, billboards, tshirts, events, websites and more promoting Selena’s album. What’s great about this contest is that it not only has powerful reach within the social networks (thanks to the newsfeeds and friend invites sent by entrants and voters, hundreds of thousands of people have been exposed to the contest) but also in the ‘real’ world (Selena’s album is being promoted via posters, events, chalkings and more).

NEW: Quizzes for Facebook Fan Pages & Facebook Connect

img-quizzesWe are excited to introduce a new, engaging promotion format: quizzes. No doubt you have seen quizzes showing up in your Facebook newsfeed; they can be highly engaging and viral because they allow for self-expression. While many of the quizzes that show up in the newsfeeds are trivial, when done right they can be both highly viral and highly relevant to brands. For example, if you’re a travel company you could run a quiz that tells users what kind of traveler they are and then present users with some suitable trip suggestions. If you’re a clothing retailer, a ‘what’s your style?’ quiz would be a fun way to spread the word about your company and present users with targeted clothing suggestions. Our quiz format is easy to use and enables you to create fully customized quizzes, upload custom graphics, custom newsfeeds, product information and more. We also enable you to combine quizzes with sweepstakes or coupons, which is a powerful way to create campaigns that are both highly viral (quizzes are a great way to encourage consumers to publish newsfeeds) and generate leads (via sweepstakes) or sales (via coupons). For example, you could run a quiz ‘what kind of bride are you?” and then direct people for the chance to win a dream honeymoon and/or a discount voucher for 20% off wedding invitations.


About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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