Posts Tagged 'Facebook Fans'

HOT TIP: Building your Fan Base is More Important than Ever!

Wildfireapp Social Media Marketing TipThere has been a lot of big news from Facebook over the past few days and while the reaction from consumers and developers has been mixed, the news for Fan Page owners is exciting! To begin with, the action of ‘becoming a fan’ will now be dramatically more viral because every time someone becomes a fan of your brand a newsfeed will automatically be published (e.g. “Joe became a fan of XYZ Brand”). This means that for every person that fans your Page, potentially hundreds of their friends will be exposed to your brand and many of them may choose to become your fan also. For Fan page owners, this will result in even greater brand exposure and should make it easier to build your fan base. Of course, you still need to give Facebook users a reason to want to become a fan of your brand – that’s where Wildfire’s tools can be so powerful (FYI, last week we launched a campaign for a nationwide gifts company that generated 100K fans in just 4 days!).

Also positive are proposed changes to the friend invite (otherwise known as “Facebook Requests”) functionality of fan page applications. Currently, when users wish to invite their friends to engage with a Fan Page application they choose from an alphabetical list of all their friends. Given that the average Facebook user has 150 friends, this makes it very time consuming for users to carefully select relevant friends and many end up either not inviting their friends or randomly selecting friends (usually those with names beginning with ‘A’!). According to new changes proprosed by Facebook, the new friend selector will include better ways to categorize and sort friends so that users can more easily select those friends for whom a given invitation will be particularly relevant. We anticipate that this will result in a much higher response rate to friend invites.

Finally, Facebook also announced exciting plans with regard to Fan Page analytics. Details are limited at this stage, but according to Facebook they will soon be providing a richer analytics experience for Fan Page owners, which should make it easier for Page owners to evaluate the performance and value of their fan interactions.

HOT TIP: How to build an effective Social Media Marketing Campaign

img-facebookfansIn one of our last posts we gave you tips on how to create engaging, viral campaigns. But creating an engaging campaign is just one piece of the puzzle; equally important is coming up with campaigns that meet your business goals. There are many easy ways you can do this – if your goal is to drive sales, consider combining a coupon with your campaign (e.g. after entrants have entered your sweepstakes, quiz or contest use our coupon solution to provide them with a discount voucher). If your goal is to educate consumers about your products, weave this into your sweepstakes entry process (e.g. Zappos ran a shopping spree sweepstakes with us which required entrants to choose the clothing items they’d want to win from zappos.com and then input the clothing SKU numbers into the sweepstakes entry form). User generated contests are also powerful ways to educate consumers about your brand (e.g. Facebook ran a contest with us that required entrants to submit stories about how Facebook is doing good in their community) and so too are quizzes (e.g. check out the quiz currently being run by Snapple that helps entrants decide which of the Snapple flavors would be best for them). If your goal is to build your newsletter mailing list, Facebook fans or Twitter followers, sweepstakes and contests provide a powerful way to do this, but make sure that your promotion is tailored to attract those consumers who are most likely to consume your company’s products. For example, if you’re running a sweepstakes be sure to choose a prize that you think is especially appealing to your specific target demographic (i.e. don’t offer the chance to win a Mac Book Pro if you’re trying to promote luxury travel to an audience of retirees!)

The Selena Gomez campaign currently running via our platform is a great example of how to tie in the power of social media with specific business goals. Selena Gomez, a star on the Disney channel, is in the process of launching her music career. She decided to run a user-generated contest via Wildfire that asks entrants to submit a photo demonstrating what they are doing to promote Selena’s new album. Many thousands of entries have been submitted and these include user-generated videos, posters, side-walk chalkings, billboards, tshirts, events, websites and more promoting Selena’s album. What’s great about this contest is that it not only has powerful reach within the social networks (thanks to the newsfeeds and friend invites sent by entrants and voters, hundreds of thousands of people have been exposed to the contest) but also in the ‘real’ world (Selena’s album is being promoted via posters, events, chalkings and more).


About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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June 2017
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