Archive for the 'Improvements' Category

Wildfire Case Study Library is Live!

Here at Wildfire, we love to share with you our tips for running successful promotions and recommend best practices that we have found that worked well for some of our clients in the past. In line with this effort to communicate some great ways to consider adding social media marketing promotions into your marketing strategies, we have created a new case study library on our website!

In the library, you can find a collection of case studies separated by industry vertical. The cases we chose for this initial batch are a mix of varied pricing plans, industries, promotion types, and calls to action. They have one thing in common, however– they all succeeded in achieving the varied internal goals that were set, by running promotions that were intriguing to their users. For example, in the library under the Retail vertical, you will find the story of what online clothing retailer HauteLook did with a Wildfire coupon promotion that yielded a 250% ROI on the cost of the campaign. Also, under Food and Beverage, you can read about the Edible Arrangements giveaway promotion that resulted in a double digit percentage increase in sales from the year prior.

We will be growing and adding to the library constantly, so check back from time to time. We also welcome case study suggestions– did you have a great experience running a promotion with Wildfire?  Send us an email with some details about your success story and we might make it a case study of its own, displayed on our website and featured to our audience of 50,000+ newsletter subscribers! We look forward to reading your submissions.

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PRODUCT NEWS: New Turnkey Sweepstakes Prize and Rules Solution

We are really excited to announce some great news! Wildfire is joining forces with Publishers Clearing House (PCH) in a new and exclusive partnership that will greatly enhance sweepstakes promotions. By combining the power of Wildfire’s Promotion Builder with PCH’s newly released API, PCH Boost, Wildfire users can create online sweepstakes promotions within minutes and without the need to draft rules or fulfill prizes. Choosing to use the new PCH Boost option when building out your sweepstakes means you can easily offer your fans and users winnings of up to $100,000 without having to deal with the administration, high costs, legal issues and logistics associated with managing sweepstakes and awarding prize money.

What’s even better, the PCH Boost sweepstakes option will be available for no added cost to a regular Wildfire sweepstakes promotion through June 15, 2010! This means that for the next three months, you can provide your user base the ability to enter to win their dream house, or car, or something equally awesome, at no cost over a regular sweepstakes where otherwise you would need to provide a prize and create the legal documentation on your own.

Wildfire Promotion Builder has already helped thousands of companies to run sweepstakes on Facebook, Microsites, and company websites, but while our technology provided a solution for building and launching sweepstakes, our users still had to take care of their own rules drafting and prize fulfillment. By choosing to use the new PCH Boost option, campaign administrators can make the entire process of managing a sweepstakes campaign much easier, enabling a quicker and more streamlined way for our users to build their Facebook fans, newsletter subscribers and an active customer database.


The option to use PCH Boost is now available right in the Wildfire Campaign Builder Wizard. By selecting this option, you can choose from a range of prizes to offer your user base, and rules will automatically be supplied to suit this prize. The drawing of winners and mailing out of prizes will also be taken care of for you, so all you need to do is promote the sweepstakes and collect your entries!


Screenshot of PCH Boost option on Wizard

The PCH Boost option allows your sweepstakes to be integrated into already existing Publishers Clearing House Sweepstakes, which allows you to generate buzz among your fans and users with the potential for a huge winning prize like $100,000 towards a dream car, but without you having to provide the huge prize or work out the often complicated legal terms and conditions. Once you choose to participate in the PCH option right from within the Wildfire Sweepstakes Builder Wizard you can use the drop down menus to choose from available options for prize winnings and display themes. When users enter these sweepstakes from your Facebook Fan Page or Microsite, they are entered into existing PCH Sweepstakes for those prizes while you get the benefit of building up your fan base and increasing engagement with your brand!

For a step-by-step tutorial of how to use the new sweepstakes turnkey rules and prize fulfillment with PCH Boost, check out the guide here.


The PCH Boost enabled sweepstakes includes choices of PCH supplied headers and banners that compliment the sweepstakes prize you chose for your campaign. The sweepstakes runs right inside of your Facebook Fan Page or Microsite just like all sweepstakes created with the Wildfire tool.


Screenshot of Fbook Boost page

NEW: Multiple ‘Become a Fan’ Feature

We have added a great new feature to the Wildfire Social Media Marketing platform that we wanted to share with you:

Feature Overview

With our White Label solution, promotions that are created can now require that a user become a fan of multiple Facebook fan pages before being able to enter in a promotion!  Our application is the only brand marketing application on Facebook that provides the ability to mandate that users become a fan of multiple Facebook Fan Pages within one promotion. This feature is ideal for any campaigns that have co-branding between different promotion administrators or those involving a company brand as endorsed by a  celebrity, athlete, or another brand.  For example, the Phoenix Suns and Right Guard are using this feature with their current quiz and sweepstakes promotion. See it here through March 15!


The Right Guard and Phoenix Suns co-branded campaign is a sweepstakes to win a trip to see the basketball team play.


Screenshot of Phoenix Suns RIght Guard Sweepstakes

When a user is attempting to enter the sweepstakes, the entry form page clearly stipulates that users must become fans of both Right Guard and The Phoenix Suns in order to be eligible to enter.


As a user clicks to enter the Sweepstakes, he is shown the two Fan page buttons, and told he has to be a fan of each page in order to be eligible.


Screenshot of Fan mandate

Additionally, when white label promotions are configured to mandate Fan Page sign-up, the feature works like a gatekeeper, locking the user out of official entry to the promotion unless they are confirmed by the tool to be a fan of the Facebook page in question. Below, we can see the reminder screen barring the user from entering the Phoenix Suns Right Guard Sweepstakes, telling the user that he “need[s] to be a fan” to be eligible to win.”


Even if the user attempts to enter the sweepstakes without first being a fan of each page, his entry form is not processed and he is displayed a screen which reminds him that he must first be a fan of each Facebook fan page to enter.


Our application provides a more seamless user experience when it comes to acquiring Facebook fans. We display the ‘Become a Fan’ feature naturally into the user flow whereas most other apps force consumers to become a fan of their page before the user can even access the application to see what becoming a fan would offer them. In this way, the barrier to access and engage with our campaigns is much lower than with other apps that force users to become fans upfront.

There is no limit on the amount of Fan Pages that can now be added at one time, so co-branding and reaping all the fan base benefits has never been easier!

IMPROVED: Coupons for Facebook Fan Pages & Facebook Connect

img-coupons

Want to be able to individually track your coupon sales or ensure that coupons are only redeemed once? We’ve now updated our coupon solution to allow for the upload, display and tracking of unique coupon codes (i.e. each coupon redeemed contains a unique code). Jamba Juice launched a campaign this week (‘Jamba Bucks’) that uses our unique code functionality in a very unique way. They are giving out coupons via our Facebook Connect Product and Facebook Fan Page Product that can be redeemed at Jamba Juice stores. When consumers redeem the coupons they either recieve $1 off their purchase or they may find they are the lucky recipient of one of the many thousands of prizes that Jamba Juice is giving away, including cash prizes of $10,000! To make Jamba’s campaign even more fun and viral, we have combined it with our virtual gift solution so users can send Jamba Bucks to their friends in the form of fun, Jamba-branded virtual gifts like smoothies, bucks, and cartoons.


About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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