Archive for the 'Featured Campaign' Category

Digitial Surgeons & Edible Arrangements use Wildfire to grow 100K+ Fans in 4 days!

We are always excited to share specific case studies with you, where we can display the great campaigns that our platform has powered over time. Today’s example was the product of the creative approach of a digital media agency to a goal set by their client, Edible Arrangements.

Edible Arrangements’ goal was to drive awareness around their chocolate dipped fruit offerings. To accomplish this goal, the approach was twofold. Edible Arrangements aimed to expand the social footprint around it’s brand by building the Facebook Fan base and consumer engagement as well as driving interest and sales for the holiday season. The end result of the 30-day campaign was impressive – 170,000 news fans for Edible Arrangements and a double-digit increase in sales relative to the same period last year!

To create a vision for the ultimate promotion which would run on Facebook, Edible Arrangements hired Digital Surgeons, a  digital media marketing agency. Digital Surgeons having had success with previous promotions they ran for clients using the Wildfire Promotion Builder platform, had their creative strategy department develop a really fun, compelling giveaway. They set up a campaign where Facebook users who signed up to become fans of Edible Arrangements received a voucher for 6 chocolate covered strawberries, free.

This approach, of giving away a highly valued product for free, proved to be extremely successful! Edible Arrangements saw their fan page grow from 5,000 fans to over 100,000 fans (which was their goal) in just 4 days! By the end of the 30 day campaign, the fan page had gathered 170,000 fans. And it doesn’t stop there– according to Steve Thomas, the VP of Marketing for Edible Arrangements, they saw a double digit percentage increase in sales from the year prior and the promotion exposed the brand to loads of new customers.

Digital Surgeons promoted the campaign heavily during it’s run on Facebook, reaching out with Direct Word of Mouth to bloggers, Twitter, Facebook messaging and wall feeds, and emailing the existing customer base that had previously opted in for special offers and news from the brand. Edible Arrangements and Digital Surgeons were both excited over the attention their campaign garnered on Facebook. This mix of ingredients– the high value giveaway, the great visual design, the interaction with fans, and the great marketing outreach–are all elements of a promising campaign. And we most certainly love being the platform that powers these campaigns, so keep ’em coming!

Wildfire Powers the Selection of a Miss USA “Contestant”!

The Wildfire platform has powered several funky, cool social media promotions in the past, from campaigns for Lady Gaga to hot sauces, video games, and presidential visits. But this is the first time we’ve played a part in the selection of a Miss USA “contestant“!

The Miss USA pageant is currently using the Wildfire Promotion Builder platform to power a contest they’re running on Facebook, calling for the selection of the 52nd “contestant” for the 2010 Miss USA Pageant, which occurs on May 16th! Entrants must submit a photo with a 250 word essay detailing why they believe they are worthy of becoming the 52nd “contestant”. One winner will get exclusive behind-the-scenes access to see what really happens as the ladies prepare to compete for the crown with a 4 day/ 3 night trip to Las Vegas, which includes roundtrip airfare, lodging and transportation as well as VIP tickets to the telecast and after party. The winner of the contest will not compete in the telecast, but will get a once in a lifetime pageant experience.

Possibly the coolest part is that the Facebook contest is open to any and all entrants 18 years of age or older– this means guys too! He could be a Miss(ter) USA “contestant”! Not only would this be a progressive step forward in demonstrating the power of social  media in support of equality, but can you imagine a cooler sight than a single male among a gaggle of female pageant regulars? Some of our team hopes the guys get the most votes just for that!

Who knows– if this contest goes well this year, maybe next year the pageant will choose a contestant for the actual telecast with audience participation via Facebook too! ¡Viva la Revolución!

5 Coolest Uses of Wildfire Social Media Marketing Campaigns

You may think that all social media marketing promotions are the same– after all, how creative can you really get with a coupon, or a contest, or even a sweepstakes?

The answer is: extremely. At Wildfire, we’ve seen a great many promotions run by brands big and small, everything from chocolate cake by mail to hundreds of cute babies and cuter pets. But the following five campaigns, all run by large multinational brands and companies, have been especially innovative in their approach and the interesting use of social media marketing. While these promotions have all been run by some of our large brand clients as white label campaigns, stay tuned to the Wildfire blog in the coming weeks for our similar profiling of innovative promotions run by smaller businesses!

1. President Obama Uses Social Media Marketing to Promote Foreign Relations

The U.S. Embassy in Jakarta used Wildfire to run a promotion on their Facebook Fan Page to excite Indonesian fans about President Obama’s upcoming visit to the country. Users could pick their favorite cultural foods and clothing items to suggest the President sample and wear while he is visiting and then enter a sweepstakes to win tickets to attend one of the events. After running for just short of a month, the campaign generated 12,000 sweepstakes entries and over 43,000 interactions with the promotion in general, with people choosing their favorite item in some or all three of the cultural options, and the entering the sweeps.

This was a highly creative way for the U.S. State Department to generate interest among young Indonesians in the President’s visit and the best part is that they got the campaign up and running in just over a week and with a minimal budget.

2. Jamba Juice Creates Jamba Bucks, issuing users coupons worth $1 to $10,000

Jamba Juice launched a campaign called “Feel Good Bucks” that used Wildfire’s unique coupon code generation functionality in a very interesting way. They gave out ‘lucky’ coupons via our Facebook Connect Product and Facebook Fan Page Product that could be redeemed at Jamba Juice stores. When consumers redeemed the coupons they either received $1 off their purchase or they had the opportunity to win one many thousands of instant prizes, including cash prizes of $10,000! To make Jamba’s campaign even more fun and social, they combined it with Wildfire’s Virtual Gifting solution so users could send Jamba Bucks to their friends in the form of fun, Jamba-branded virtual gifts like smoothies, bucks, and cartoons. By combining the utility of a coupon with the anticipation of an instant win and the social channels of Facebook, Jamba was able to generate huge interest in their campaign, distributing tens of thousands of coupons and driving around 95,000 consumers to redeem coupons.

3. EA Games uses Wildfire to Power the “Perfect Kill”

EA Games is encouraging fans of the popular video game Dead Space to “Design a Kill” for the game’s sequel, Dead Space 2 . Entrants can submit their visions of a perfect kill sequence and the public can vote on their favorite entries. The winning entry will be built into the Dead Space 2 game and will feature the likeness of the winner. EA Games created the promotion using Wildfire’s essay, photo, and video contest solution. By allowing for a variety of submission formats (i.e. video, photo and/or text) EA catered to a wide variety of entrants – if creating and editing a video seemed too difficult to one, they had the option to instead submit an image or a written description of their kill. Some of the entries are not for the squeamish–EA really got into the hearts and heads of their fans, some of whom acted out entire kill sequences in front of a camera, and others who even created their own CGI movies!

Screenshot of Deadspace 2 promotion on Facebook

4. Gatorade Commemorates Michael Jordans Induction into the Hall of Fame with Vote for Favorite MJ Moments

Gatorade teamed up with Wildfire to commemorate Michael Jordan’s induction into the Basketball Hall Of Fame with a campaign on the Gatorade Fan Page which allowed users to vote for their favorite MJ moment from a collection submitted by some of the industry’s top sports writers. By combining a voting campaign with a sweepstakes, Gatorade was able to get the best of both world’s — a powerful way to spread the word about their brand throughout Facebook (voters broadcast their opinion about the best Michael Jordan ‘moment’ by publishing newsfeeds and sharing with their friends) and to generate leads (sweepstakes entrants provided valuable data and contact information to Gatorade). The campaign generated tens of thousands of votes and exposed hundreds of thousands of Facebook users to the Gatorade brand.

5. Right Guard and the Phoenix Suns Team Up for a Doubly Branded Sweepstakes Promotion

The Phoenix Suns took advantage of Wildfire’s Multiple Fan Feature to kill two birds with one stone –grow their fan base and that of their sponsor, Right Guard. The Suns on the Road Sweepstakes had a grand prize of winning a trip and tickets to see the Phoenix Suns play at Golden State, but instead of requiring entrants to become a fan of the Phoenix Suns page only, entrants were also required to become fans of Right Guard. Right Guard was able to benefit from the positive association with the Suns and the the Phoenix Suns were able to use Facebook to add value in a new way for their sponsor. To give the campaign an added level of interest, the Sun’s also provided a quiz for fans to find out which Phoenix Suns “Legend” player they’re most like, which encouraged the publication of newsfeeds and further spread the word about the Suns and Right Guard.

Phoenix Suns with Rightguard promotion

FEATURED CAMPAIGN: Wildfire Powers the Perfect Kill with EA Games

EA logo It’s not often we get to write blog titles like the one above, at least without worrying what everyone might think about our sanity, but we’re particularly enthusiastic about the Deadspace 2 “Design a Kill” promotion being run by EA Games on it’s Deadspace Facebook Fan Page. EA is encouraging Deadspace 2 fans to submit their visions of a perfect kill sequence between two Deadspace characters for a chance to win the chosen idea and it’s creator’s face built into and featured in the Deadspace 2 video game when it comes out.

Screenshot of Deadspace 2 promotion on Facebook

EA Games created the promotion using our essay, photo, and video submission contest campaign tools. Users can choose any format to submit their ideas in, and when the submissions get narrowed down by EA to a select group of finalists, the Facebook Deadspace community will be able to vote on the ultimate winner of the perfect kill prize. Allowing for a variety of submission formats means that EA has cast a very wide net to their fans, allowing all users to choose how engaged they want to be in the contest– if creating and editing a video seemed too difficult to one, maybe submitting a set of pictures was more appealing, or even entering a written script might be the favorite method of a group of users to enter the contest. The more options that are provided, the more people EA can expect to engage. After all, imagine how cool would it be to have your face in a video game! (We suppose it would matter if you were the one killing or being killed, huh?) Check out the contest live here, where you can submit for your chance to win through March 26th.

FEATURED CAMPAIGN: President Obama uses Wildfire, Promotes Foreign Relations!

Image of President Obama artistically rendered Here at Wildfire headquarters, we get to see a lot of campaigns that are pretty fun and compelling which we are excited to be a part of. This campaign falls into the fun and compelling category for sure, but it even goes a step further, by promoting foreign relations between the U.S. and Indonesia!

The U.S. Embassy in Jakarta is using Wildfire to run a promotion on their Facebook Fan Page to excite Indonesian fans about President Obama’s upcoming visit to the country. Users can pick their favorite cultural foods and clothing items to suggest the President sample and wear while he is visiting and then enter a sweepstakes to win tickets to attend one of the events. The campaign, pictured below, is in Indonesian, but all the cool pictures of traditional Indonesian food and colorful batik (the Indonesian word for the famous traditional fabric of their culture) makes us wish we were visiting Indonesia so that we could sample all of those goodies too!

Screenshot of front page of US Embassy at Jakarta Facebook Promotion

Now we’re even more optimistic: if Wildfire can be used to promote foreign relations, what can’t it be used for? The campaign was even featured on the Facebook Platform newsfeed! (We think it’s really because everyone is super curious about what a Durian fruit smells like.


About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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