Wildfire Powers the Selection of a Miss USA “Contestant”!

The Wildfire platform has powered several funky, cool social media promotions in the past, from campaigns for Lady Gaga to hot sauces, video games, and presidential visits. But this is the first time we’ve played a part in the selection of a Miss USA “contestant“!

The Miss USA pageant is currently using the Wildfire Promotion Builder platform to power a contest they’re running on Facebook, calling for the selection of the 52nd “contestant” for the 2010 Miss USA Pageant, which occurs on May 16th! Entrants must submit a photo with a 250 word essay detailing why they believe they are worthy of becoming the 52nd “contestant”. One winner will get exclusive behind-the-scenes access to see what really happens as the ladies prepare to compete for the crown with a 4 day/ 3 night trip to Las Vegas, which includes roundtrip airfare, lodging and transportation as well as VIP tickets to the telecast and after party. The winner of the contest will not compete in the telecast, but will get a once in a lifetime pageant experience.

Possibly the coolest part is that the Facebook contest is open to any and all entrants 18 years of age or older– this means guys too! He could be a Miss(ter) USA “contestant”! Not only would this be a progressive step forward in demonstrating the power of social  media in support of equality, but can you imagine a cooler sight than a single male among a gaggle of female pageant regulars? Some of our team hopes the guys get the most votes just for that!

Who knows– if this contest goes well this year, maybe next year the pageant will choose a contestant for the actual telecast with audience participation via Facebook too! ¡Viva la Revolución!


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We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com


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April 2010
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