7 Strategies for Marketing your Facebook Fan Page Promotions

You’ve taken the time to create a fun, engaging promotion for your users and fans, and you’ve set it up to run from right inside your Facebook Fan Page. The campaign just went live.  Now, you can sit back and wait for it to spread in a viral way, right? Well, not quite.

Creating a promotion and sitting back to “hope for the best”  will not lead to success. Unless you’re one of the lucky multi-national companies who seem to have infinite brand awareness and tons of fans who send news on its merry viral way instantly, you’re going to have to kickstart the spread yourself a bit. Here are some of our favorite advertising strategies that will help you do that…and the good news is, many of these wont cost you penny!

1. Messaging Your Fan Base

If you have an existing fan base, the first thing you should do is reach out to them by posting to your wall multiple times during the promotion. This will not only provide your existing fans with a compelling reason to visit your fan page and engage with your brand, but it will also enable them to spread the word about your promotion to their friends. It’s easy to post a compelling update about your promotion to your fan base– Check out this detailed Wildfire tutorial about how to publish a feed about your promotion right to your Fan Page wall!

We recommend that you message your fans at least three times throughout the promotion – once as soon as you launch, once mid-way through the promotion and once a few days before it ends to remind your fans that time is running out. You should also be thoughtful about when you message your fans. For example, if your most of your fans are from the United States, be sure to post during times that North Americans are most likely to be online. Arbor Networks, an internet security firm, has done several interesting studies around what times North Americans and Europeans go online.

Check out how Chocolate Bakery, who published a sweepstakes themed around March Madness, posted the news to their Fan Page wall as soon as the promotion went live. Their fans see the update in their newsfeed, and can comment and “like” it on the wall. Additionally, posting to your wall more than once is ideal, because not all users look through their Facebook pages daily or at the same time. Try to comment and message your Fan Page wall at different times of the day to reach the most people.

2. Enlist the Help of Your Friends

Don’t have any fans to promote your campaign to? Why not kick-start your campaign by enlisting the help of your friends? Post a feed story to your personal Facebook profile so all your Facebook friends learn about your campaign. Ask your friends and colleagues to do the same, and if they just copy and paste your statement, it should then take less than 30 seconds and will enable you to reach hundreds or even thousands of people.

3. Sending Out an Email Update

If you have a mailing list for your company, send out an email to your subscribers encouraging them to enter your campaign. Promotions such as coupons or giveaways provide a strong incentive for your readers to open the newsletter, especially if you send them out on a regular and thus expected schedule. This is also a powerful way for you to turn your existing newsletter subscribers into fans of your Facebook page.

4. Update your Twitter

Speaking of Twitter, you should promote your campaign through it too! Tweet out messages in 140 characters or less, and use link shorteners like bit.ly or tinyURL to recreate the long URLs to your campaigns into short, Twitter friendly versions. Bit.ly is extra useful because it tracks the clicks your shortened link receives, so if you wanted to measure the results of your linking, it’s easy to set up a free account.

5. Targeted Advertising

You can use targeted advertising on Facebook to drive users to your campaign. It takes 5 minutes to set up your ad and you can target users according to age, gender, geography and other criteria. For example, did you know you can target your “Best Web Design” contest to people who, in their Facebook profiles, wrote that they are employed as Web Designers, or like Web Design, or any interests you could list in a Facebook profile? Facebook ads make it easy to get as specific as you need, to reach out to potentially like minded people to see your promotion.

Image of Facebook Ads home page

6. Register your Contest or Sweepstakes in Online Directories

There are many websites that are dedicated to the tracking and indexing of huge lists of running contests and sweepstakes, and they have dedicated user bases who check the new listings every day, to see the daily changing lists of prizes they could win at various places. Consider registering your sweepstakes or contest with some of these sites–it’s usually free to list in exchange for you to link to the index on your web page, but even this is usually optional. Being tracked by such indexes could be a great way to pull in a group of users who are by nature, or by hobby, highly engaged with promotions.

7. Reach Out to Popular Bloggers

If your brand is part of a social category, like video games, or parent blogging, or cooking groups for example, try reaching out to recognized personal bloggers in that industry. Often, these talented writers have large followings of readers who trust their opinion and will check out a promotion if the blogger endorses it with a mention. For example, McMommy, a popular parenting blogger from Florida tweeted out her participation in a Cadillac promotion for charity. 24 hours later, her most engaged Twitter followers brought her vote tally from 65 (when we first voted for her after reading her tweet) to 665 (when we checked the counts the day after). Now that’s being social.

Screenshot of McMommy Tweet

There are lots of methods to spreading the word about your promotion, and these 7 just happen to be some of the favorites we recommend. Share your favorite ways to market your Wildfire promotions with us in the comments!

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17 Responses to “7 Strategies for Marketing your Facebook Fan Page Promotions”


  1. 1 adri March 25, 2010 at 10:57 pm

    Thank for for info I will try to spread my fanfage as you reccomment

  2. 3 C.J. Ellisson March 26, 2010 at 3:52 am

    Excellent information! I plan on using these methods on my own Fan Page. Thank you!

    • 4 Maya Grinberg March 26, 2010 at 8:45 am

      Thanks C.J.! We appreciate the feedback, it helps us to know what our readers want to see from us now and in the future. 🙂

  3. 5 pairodime March 26, 2010 at 9:08 am

    I feel like a need to re-read this every week – so I have the courage to keep doing it.

    Internet marketing is such a message process – it never ends. Thankfully the rules are simple and effective. Thanks for sharing your process.

    Keep building cool campaigns.

    • 6 Maya Grinberg March 26, 2010 at 9:37 am

      Brian,

      Thanks for your kind words– definitely keep encouraged! The rules are indeed simple and effective, and the more you do it, the more like second-nature it becomes. Pretty soon, you’ll feel an innate urge to Twitter and message your news, without even thinking about it! 🙂

  4. 7 kilobugs March 26, 2010 at 5:19 pm

    Thanks Adri, for sharing, i was actually wondering what time was the right time to post updates on facebook now i got it all thanks!!

  5. 8 m a r c o March 27, 2010 at 5:51 am

    Very nice article. It is true, well recognized companies and products have a much better chance of expanding their fan base without much effort. Small businesses have to really get creative in order to promote their brand, products and services. I know it’s taken me a while to increase that number…

    http://www.facebook.com/mdostudio

  6. 9 Naomi Sandoval March 29, 2010 at 4:45 pm

    Thank you so much for this! I am trouble figuring out how to email my FaceBook fans and I know I’ve done it before! I swear, they changed something and this option is gone all of the sudden. Oh well…

    • 10 Maya Grinberg March 29, 2010 at 4:56 pm

      Hey Naomi,

      Thanks for your comment!

      You can still send a message to all your fans which goes to their Facebook inbox, in case that was what you were looking for. If you are at your Fan Page, go to “Edit Page” and then scroll to “Send Update.” Here is a screenshot for easy reference. http://screencast.com/t/ODcwNjMxN

      Hope that helps!

  7. 11 berman April 11, 2010 at 1:52 am

    hi there,

    is there any prediction of what the future of facebook will look like? what kind of other promotion?

    berman

    • 12 Maya Grinberg April 13, 2010 at 7:42 am

      Hey Berman,

      Your guess is as good as ours! Stay tuned to the blog though, because whenever there is something new going on, you can bet the stories will be here!

      Best Regards,

      Maya

  8. 13 Website Design April 13, 2010 at 6:04 am

    I like the idea of promoting one’s brand through contests etc. I think that it is important that if one does have a fan page (like page) then interactions with fans should take place. Facebook is a way of social engagement and a page is no differnet. The challange becomes promoting the page, getting new fans and then retaining fans.

    Your apps look interesting, by the way.

    http://www.facebook.com/pages/The-Creation-Studio/115765048439877


  1. 1 Grow traffic now (Small Business E-commerce Link Digest – March 26, 2010) Trackback on March 26, 2010 at 8:12 am
  2. 2 How Competitions and Sweepstakes Can Build Your Online Business | Sociatic Trackback on May 9, 2010 at 9:08 am
  3. 3 Sociatic Trackback on May 18, 2010 at 9:08 am

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About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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