NEW: Multiple ‘Become a Fan’ Feature

We have added a great new feature to the Wildfire Social Media Marketing platform that we wanted to share with you:

Feature Overview

With our White Label solution, promotions that are created can now require that a user become a fan of multiple Facebook fan pages before being able to enter in a promotion!  Our application is the only brand marketing application on Facebook that provides the ability to mandate that users become a fan of multiple Facebook Fan Pages within one promotion. This feature is ideal for any campaigns that have co-branding between different promotion administrators or those involving a company brand as endorsed by a  celebrity, athlete, or another brand.  For example, the Phoenix Suns and Right Guard are using this feature with their current quiz and sweepstakes promotion. See it here through March 15!


The Right Guard and Phoenix Suns co-branded campaign is a sweepstakes to win a trip to see the basketball team play.


Screenshot of Phoenix Suns RIght Guard Sweepstakes

When a user is attempting to enter the sweepstakes, the entry form page clearly stipulates that users must become fans of both Right Guard and The Phoenix Suns in order to be eligible to enter.


As a user clicks to enter the Sweepstakes, he is shown the two Fan page buttons, and told he has to be a fan of each page in order to be eligible.


Screenshot of Fan mandate

Additionally, when white label promotions are configured to mandate Fan Page sign-up, the feature works like a gatekeeper, locking the user out of official entry to the promotion unless they are confirmed by the tool to be a fan of the Facebook page in question. Below, we can see the reminder screen barring the user from entering the Phoenix Suns Right Guard Sweepstakes, telling the user that he “need[s] to be a fan” to be eligible to win.”


Even if the user attempts to enter the sweepstakes without first being a fan of each page, his entry form is not processed and he is displayed a screen which reminds him that he must first be a fan of each Facebook fan page to enter.


Our application provides a more seamless user experience when it comes to acquiring Facebook fans. We display the ‘Become a Fan’ feature naturally into the user flow whereas most other apps force consumers to become a fan of their page before the user can even access the application to see what becoming a fan would offer them. In this way, the barrier to access and engage with our campaigns is much lower than with other apps that force users to become fans upfront.

There is no limit on the amount of Fan Pages that can now be added at one time, so co-branding and reaping all the fan base benefits has never been easier!

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2 Responses to “NEW: Multiple ‘Become a Fan’ Feature”


  1. 1 Adam March 24, 2010 at 6:32 am

    Sounds like a complete violation of the facebook terms of use that can get anyone who uses it banned.

    Facebook clearly states:
    You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

    • 2 Maya March 24, 2010 at 9:27 am

      Hello Adam,

      Thanks for your message! I would like to clarify what was meant in the post– while you are correct with the statement from the Facebook T.O.U., there is no such function in our platform that will “automatically enter a user” if they become a fan of any page. In fact, becoming a fan is a criteria for entry in some white label campaigns, but doing so will not auto-enter anyone. Users who wish to enter a contest or a sweeps submit an entry form, which acts as their indication of interest. Part of this entry form may include the option to become a fan. However, other users who just want to be fans, without any interest in a contest or promo can do so, as usual, and become fans with no strings attached and no association with any promotion.

      Hope that cleared it up for you!

      Maya


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About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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