New Format: We’ve Combined the Viral Power of Voting and Sweepstakes

Gatorade's MJ Vote - Powered by WildfireGatorade is the first to use our latest and most powerful campaign format – a combination of voting and sweepstakes. This format will soon be available to everyone on our platform.

Different campaigns are viral for different reasons. Voting formats are often viral because they involve self-expression. Voters like to broadcast their opinion to their friends (in the case of Gatorade, for example, voters can express which moment in Michael Jordan’s career they think was the best) by publishing newsfeeds….which results in more people learning about the campaign….which leads to more newsfeeds being published.

Sweepstakes, on the other hand, are extremely powerful because they enable companies to gather information about their users (contact info, email address etc) and to encourage them to become fans of a company’s fan page and/or join a company’s newsletter. Sweepstakes that utilize our ‘social’ prize format (see below) are also highly viral because they encourage entrants to invite their friends. A voting campaign combined with a sweepstakes (e.g. “Vote for your favorite Michael Jordan moment and then enter the sweepstakes for the chance to meet Michael Jordan”) offers the best of both worlds – a highly viral, newsfeed driven campaign plus a powerful way to generate leads and build fans.

By combining the viral strengths of these two campaign formats, we’ve created the most powerful Facebook marketing campaign format on the web.

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2 Responses to “New Format: We’ve Combined the Viral Power of Voting and Sweepstakes”


  1. 1 Power Home Solar Review January 26, 2010 at 8:06 pm

    Great site, I will be back. Well done

  2. 2 Alain Chuard January 27, 2010 at 3:02 pm

    Hi there,

    Thanks for your message and for the kind compliment!

    Warm Regards,
    Alain


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About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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