Insider “Tips”: Successful Campaigns Offer Social Prizes

Britney Spears - Powered by WildfireIf you’re looking to run a sweepstakes that spreads like “Wildfire” one trick is to offer a “social” prize. A social prize is one that can be shared among the winner and several friends, for example, “tickets for you and 4 friends to a concert”, “a night out on the town for you and 3 friends”, “the ultimate clothing shopping spree, electronics package, weekend getaway etc…..for you and 2 friends.”

When offering a “social” prize, entrants are encouraged to name the friends they’d want to share the prize with if they were to win. Our system then automatically updates entrants (via email or Facebook notifications) when a friend accepts their invitation and gives entrants the chance to go back and remind their friends or invite new friends. This format can be highly viral; some campaigns currently offering a “social” prize have grown the initial base of entrants by 5+ times thanks to the viral spread of friend invites and newsfeeds.

Check out the campaign we’re currently running for Britney Spears for an example of a “social” sweepstakes.

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1 Response to “Insider “Tips”: Successful Campaigns Offer Social Prizes”


  1. 1 Lisa G August 12, 2009 at 2:59 pm

    Thought this was smart and helps me stay on track for best results! Thank you.


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About

We are a group of innovative developers, designers and marketers with a passion for creating a social media marketing platform that helps companies & agencies to engage the millions of social network users. Our platform allows you to easily grow and cultivate your fans & followers.

Wildfire Interactive, Inc.
3485 El Camino Real
Palo Alto, CA 94306
USA

Email: info@wildfireapp.com
Phone: +1 (888) 274-0929
Website: www.WildfireApp.com

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